Posts tagged "illustration"
Alphonse Mucha: The king of Art Nouveau
Mucha was a pioneering Czech visual artist and illustrator, born in 1860. Among other things during his years he created paintings, posters and book illustrations, as well as designing jewellery, carpets, wallpaper, and theatre sets, but it would be his illustrations for advertisements that would inspire the future.
Art Nouveau, the international movement and art style translating from French to ‘new art’, used to be referred to as Mucha Style. The artist and his work became an overnight sensation after one of his posters for the play Gismonda by Victorien Sardou was erected in a Paris street on 1st January 1895.
If you entertain or give someone an experience through your advertising they are often more likely to pay attention and warm to your advertising message. In Mucha’s case I believe he gave people a piece of art. I find it incredibly interesting that Mucha’s work was discovered through it’s presence in advertising and how this platform gave the art enough exposure to inspire an international movement and art style.
What a legend.
