Was daydreaming about this on my train journey home today and wondered if it existed… This is what I came across. Would like to see a lot more experimentiation with location and angle, but this is cool. Amazing seeing the sunlight reflected by the wings.
Never, ever, ever knew before today that HP stood for Houses of Parliament! And there’s even a photo them on the bottle!
How amazing. I’ve gone through my life - with these bottles everywhere - at home, in the pub, on supermarket shelves, etc, etc - and not once did I ever study the detail.
I just thought ‘HP’ was probably the inventor’s initials.
I feel enlightened. How can I have never known or noticed that?
I remember being told by someone that our brains do not have the capacity to record most of life’s detail, so we focus. We only absorb an incredibly minute amount of information from the world around us, compared with what exists, to enable us to function. This bottle was among the millions of everyday things that are blanked from existence from my mind to make room for what’s to take it’s place.
HELL YES McVitie’s have teamed up with WWF to give people the opportunity to adopt a penguin. Love it!
Here’s the info about the campaign I’ve nicked from the WWF online article:
We’re launching a new promotional campaign with McVitie’s Penguin biscuits to help draw attention to the plight of real penguins in and around the Antarctic.
This joint on-pack promotion with United Biscuits will run across the entire range of McVitie’s Penguins – one of Britain’s most popular chocolate biscuit brands. As part of the new Protect the Penguins scheme, McVitie’s is giving away over 2,500 WWF penguin adoption packs – 30 every day from the beginning of March until 23 May 2010. Plus there will be 30 more offered in a special late prize draw on 16 September 2010.
For a chance to win, you just need to buy a promotional packet of Penguin biscuits, go to the McVitie’s Penguin website and fill in some details from the pack. You’ll then be entered into the daily prize draw. While you’re there, you can check out some of the penguin facts and fun on the site.
Every winner gets a free WWF Adelie penguin adoption package for a year. The pack includes an adoption certificate, a cuddly penguin soft toy, a stand-up image of an Adelie penguin, a greetings card and a fact booklet. They’ll also receive three updates from WWF throughout the year.
If you’re not one of the lucky winners, you can of course still visit our adoption page and buy a penguin adoption pack directly from us.
WWF and McVitie’s
United Biscuits is also donating £100,000 to help our conservation of penguins in the Antarctic and our other essential work.
WWF’s director of corporate partnerships, Patrick Laine, says: “This collaboration with the much-loved McVitie’s Penguin brand is the ideal opportunity for WWF to raise awareness and funds to help conserve wild Adelie penguins and their Antarctic habitat.”
United Biscuits say: “WWF is the perfect partner for our McVitie’s Penguin brand, and the relationship marks the start of a long-term commitment to help support the conservation of penguins and their habitats.
Why have they not done this sooner!!!?? Brilliant! Watch out for the tv ad too!
Stunning sculpture by Nick van Woert. Came across his work on the Shellsuit Zombie site. The work featured here are a combination of a plaster bust and plastic, others made with plaster bust and polyurethane adhesive. Click on the blog title to visit the artist’s site and learn more.
The darkness of Disney dream sequences: 'Pink Elephants on Parade', Dumbo (1941)
Inspiring surrealist scene from the 1941 animation Dumbo by Walt Disney.
Watching the film as a child I remember being captured by this scene in particular. It’s content troubled and awakened imagination with its dark and dream-like scape. Strong surrealist elements are out in force and paralyse the innocence of the character Dumbo.
The powerful colours of the elephants, who hauntingly bare no eyes, contrast the the ominous black landscape, and their giddy movements build the scene into to becoming almost nightmarish. (In quite a literal sense see Figure 1) Together they compose a haunted impression. Snakes, floating eyeballs, shadows, gritty sound quality add to the atmosphere and the sinister undertone of heavy drugs. The thundering of trains and cars building with the crechendo of the music.
I’ve previously studied the relationship and work of Walt Disney and Salvador Dali and see great similarities including their influence from Freud, and obsession with eyes and elephants. I’d like to share a short quote from the Guardian article When Dali met Disney written by Jonathan Jones in which he discusses their bond in more length. I thought this short extract particularly insightful. [surrealist moments were] abound in Disney’s cinema which goes further than the surrealists ever could in unlocking the dream life of children and adults.
For me, true creative wonder from Disney that even now is a pleasure to watch. A few of my favourite stills:
Dali or Disney in the design?
A dream sequence from the psychological mystery thriller film Spellbound (1945),
directed by Alfred Hitchcock, art directed by Salvador Dali.
An oil on canvas and painted by Dali for the Hitchcock sequence.
An intentional likeness or subconscious influence?
Commenting on Hitchock’s choice of Dali for the role he said "I could have taken De Chirico or Max Ernst," Hitchcock said, "but no one is as imaginative and extravagant as Dali."
And I couldn’t write a post about Dali and Disney without sharing Destino.
Their collaboration on the short film Destino (1946), which was unfortunately unfinished, was a shock and an intriguing move by Dalí in his career. The six minute animated composition includes strong elements from both practitioners, which fuse together to create an incredible piece of work.
Mucha was a pioneering Czech visual artist and illustrator, born in 1860. Among other things during his years he created paintings, posters and book illustrations, as well as designing jewellery, carpets, wallpaper, and theatre sets, but it would be his illustrations for advertisements that would inspire the future.
Art Nouveau, the international movement and art style translating from French to ‘new art’, used to be referred to as Mucha Style. The artist and his work became an overnight sensation after one of his posters for the play Gismonda by Victorien Sardou was erected in a Paris street on 1st January 1895.
If you entertain or give someone an experience through your advertising they are often more likely to pay attention and warm to your advertising message. In Mucha’s case I believe he gave people a piece of art. I find it incredibly interesting that Mucha’s work was discovered through it’s presence in advertising and how this platform gave the art enough exposure to inspire an international movement and art style.
Interesting and creative execution of the topic behind the BBC2 series of programs White. The short ad, created by ad agency Rainey Kelly Campbell Roalfe / Y & R promoting the series, is a great example of the beauty and power of utter simplicity. See what you think.
One of my heros Andre Breton, the founder and leader of the Surrealists and author of the surrealist manifestos, made a surprised appearance on my night in the pub last week. I was in The Stills in Chalk Farm (excellent pub I’d highly recommend a visit), and glanced above the bar - where scrawled in chalk on a piece of blackboard read:
The man who can’t visualise a horse galloping on a tomato is an idiot! Andre Breton
Typographic Circle presented Dave Trott tonight to a packed audience full of designers, art directors and copywriters held at the grand offices of JWT in London.
I think I learnt more tonight from Mr Trott than I did in my entire time at university. Not to question my education at the fine establishment but the amount of wisdom I absorbed tonight was incredible. Dave’s a great philosopher of life and a great teacher. There’s everything to learn from him.
A couple of things learnt from tonight.
- Form (ALWAYS) follows function.
- Craft is not the same as thinking.
Bought Dave’s book Creative Mischief and had it signed by the legend himself. ‘To Tori, stay mischievous, Dave’. Started reading it on the tube on the way home. I can see it’s one to be read many times over.
I’ll definitely be awaiting the next event with an advertising professional.
It’s not just a cup of tea It’s a chat about Eastenders It’s laughing about a joke It’s listening to a story It’s noticing the track marks on her arms It’s asking why she does it It’s hearing how she pays for it It’s believing her when she says she wants to get clean It’s the moment a 16-year-old girl asks you to help her It’s a step in the right direction It’s an excuse to come back and see how she’s doing It’s a celebration It’s not just a cup of tea It’s one of the most important tools we use
TV ads too - Read print 1st though and admire the power of the copy/script.
Credits: Music title: MARIO BASANOV & VIDIS feat JAZZU - I’ll be gone Director: Rimantas Lukavicius CGI: Rimantas Lukavicius Producers: Martynas Mickenas, Arunas Matacius Production Company: RGB Inspired by SOBIESKI Year of completion: 2008 korb.lt
So after my Dad encouraging me to make the most of my time in London, and Mark’s idea to go to a gallery today, we made a trip to the… you guessed it, the Museum of Brands.
Tucked away in a quiet street, just off Portobello Road, the Museum of Brands offers visitors a fascinating insight into the history of some of our most beloved household names. Among the madness were such heros as Coca Cola, Kitkat, Sun Silk, Nescafe, Kellog’s and Heinz. We witnessed a journey through time as we walked through the museum, marvelling at the sheer scale of the collection. Behind countless glass cabinets were threads of history bound together through brick walls.
Here are just a few of my favourite snapshots.. Go and visit yourself if you get the chance.
I'm a sucker for an ad with an elephant in.. but a blue one takes the biscuit
VW Channel 4 documentary idents, ‘Take it Further’. Best Ads on TV tell me these were released mid-July 2009, and made by DDB London (so nothing new) but just caught the elephant one whilst watching 4oD.
"Scientist named it the blue motion elephant". Great stuff.
Also in the series were ‘Coconut’, ‘Rocket’ and ‘Football’.
I’m sure this list may change slightly as I recap on the last decade, but here are a few from a list of many of what I personally regard as the best. Most are from more recent times.
10. Shreddies - Knitted by Nanas - McCann Erickson
Agency_ McCANN ERICKSON
Executive Creative Director_ Brian Fraser/Simon Learman Executive Creative Director_ Mike Connaris Creative Director_ John Hurst Copywriter_ John Hurst Art Director_ Carole Davids Agency Producer_ David White Director_ Harald Zwart Producer_ Anita Mahal Editor_ Nick Diss, Cut + Run
9. Coca Cola - Videogame - Wieden+Kennedy
Agency_ WIEDEN+KENNEDY, USA, Portland
Creative Director_ Mark Fitzloff/Hal Curtis Copywriter_ Sheena Brady Art Director_ Shannon McGlothin Agency Producer_ Niki Polyocan Director_ Smith/Foulkes Producer_ Kara McCombe/Julia Parfitt Editor_ Dan Wieden/Jon Jay
8. Skoda - Cake - Fallon
Ad Agency: Fallon, London Executive Creative Director_ Richard Flintham Copywriter_ Chris Bovill/John Allison Art Director_ Chris Bovill/John Allison Agency Producer_ Nicky Barnes Account Supervisor_ Simon Owen Production Company, City_ GORGEOUS ENTERPRISES, London Producer_ Rupert Smythe Director_ Chris Palmer
7. Shelter - House of Cards - Leo Burnett
Agency_ Leo Burnett, London Creative Director_ Jonathan Burley
Copywriters_ Daniel Fisher, Pete Gosselin Art Directors_ Richard Brim, Jay Hunt Production Company_ Outsider, London Directors_ Dom and Nic Post-Production_ Framestore
6. Cadburys - Gorilla - Fallon
Agency_ Fallon Creative director/copywriter_ Juan Cabral
Production Company_ Blink London Executive Creative Director_ Richard Flintham Creative Director_ Juan Cabral Art Director_ Juan Cabral Copywriter_ Juan Cabral Director_ Juan Cabral Production Company Producer_ Matthew Fone Agency Producer_ Nicky Barnes
5. Skittles - Touch - TBWA/Chiat Day
Agency_ TBWA/Chiat/Day/New York Executive Creative Director_ Gerry Graf Group Creative Director_ Ian Reichenthal, Scott Vitrone Art Director_ Craig Allen Copywriter_ Eric Kallman Senior Agency Producer_ Nathy Aviram Director_ Tom Kuntz Production Company_ MJZ Producer_ Scott Kaplan, Wendy Garfinkle Executive Producer_ Jeff Scruton Editor_ Gavin Cutler
4. Guinness - Evolution - AMV BBDO
Ad Agency: ABBOTT MEAD VICKERS.BBDO, London, UNITED KINGDOM
Executive Creative Director_ Johnnie Burn (wave)/Peter Raeburn (soundtree) Creative Director_ Paul Brazier Copywriter_ Ian Heartfield Art Director_ Matt Doman Agency Producer_ Yvonne Chalkley Production Company_ KLEINMAN PRODUCTIONS, London, UNITED KINGDOM Director_ Danny Kleinman Producer_ Jonnie Frankel
3. Sony Bravia - Paint - Fallon
Agency_ Fallon London
Production Company_ Academy Executive Creative Director_ Richard Flintham
Creative Director_ Juan Cabral Art Director_ Jonathan Glazer, Juan Cabral, Richard Flintham Copywriter_ Juan Cabral, Richard Flintham, Jonathan Glazer Director_ Jonathan Glazer Producer_ Simon Cooper Agency Producer_ Nicky Barnes, Kirsty Burns Editor_ Paul Watts
2. Smirnoff - Extraordinary Purification - JWT
Agency_ JWT Director_ Daniel Kleinman TV Producer_ Sarah Patterson Creative_ Rob Spicer, Adam Griffin Production Co_ Rattling Stick Post Production_ Framestore Editor_ Steve Gandolfi, Cut+Run
1. Boag’s draught - Waters of Tazmania
Agency: Publicis Mojo, Sydney
Creative Director: Micah Walker Senior Art Director: Steve Wakelam Senior Copywriter: Grant McAloon Agency Producer: Jasmin Ferguson Production Company: Revolver Films, Sydney Director: Steve Rogers Producer: Michael Ritchie