CREATIVE MIX

I’m sure this list may change slightly as I recap on the last decade, but here are a few from a list of many
of what I personally regard as the best. Most are from more recent times.

10. Shreddies - Knitted by Nanas - McCann Erickson

Agency_ McCANN ERICKSON

Executive Creative Director_ Brian Fraser/Simon Learman
Executive Creative Director_ Mike Connaris
Creative Director_ John Hurst
Copywriter_ John Hurst
Art Director_ Carole Davids
Agency Producer_ David White
Director_ Harald Zwart
Producer_ Anita Mahal
Editor_ Nick Diss, Cut + Run
 

9. Coca Cola - Videogame - Wieden+Kennedy

Agency_ WIEDEN+KENNEDY, USA, Portland

Creative Director_ Mark Fitzloff/Hal Curtis
Copywriter_ Sheena Brady
Art Director_ Shannon McGlothin
Agency Producer_ Niki Polyocan
Director_ Smith/Foulkes
Producer_ Kara McCombe/Julia Parfitt
Editor_ Dan Wieden/Jon Jay

8. Skoda - Cake - Fallon

Ad Agency: Fallon, London
Executive Creative Director_ Richard Flintham
Copywriter_ Chris Bovill/John Allison
Art Director_ Chris Bovill/John Allison
Agency Producer_ Nicky Barnes
Account Supervisor_ Simon Owen
Production Company, City_ GORGEOUS ENTERPRISES, London
Producer_ Rupert Smythe
Director_ Chris Palmer


7. Shelter - House of Cards - Leo Burnett

Agency_ Leo Burnett, London
Creative Director_ Jonathan Burley

Copywriters_ Daniel Fisher, Pete Gosselin
Art Directors_ Richard Brim, Jay Hunt
Production Company_ Outsider, London
Directors_ Dom and Nic
Post-Production_ Framestore

6. Cadburys - Gorilla - Fallon

Agency_ Fallon
Creative director/copywriter_ Juan Cabral

Production Company_ Blink London
Executive Creative Director_ Richard Flintham
Creative Director_ Juan Cabral
Art Director_ Juan Cabral
Copywriter_ Juan Cabral
Director_ Juan Cabral
Production Company Producer_ Matthew Fone
Agency Producer_ Nicky Barnes

5. Skittles - Touch - TBWA/Chiat Day

Agency_ TBWA/Chiat/Day/New York
Executive Creative Director_ Gerry Graf
Group Creative Director_ Ian Reichenthal, Scott Vitrone
Art Director_ Craig Allen
Copywriter_ Eric Kallman
Senior Agency Producer_ Nathy Aviram
Director_ Tom Kuntz
Production Company_ MJZ
Producer_ Scott Kaplan, Wendy Garfinkle
Executive Producer_ Jeff Scruton
Editor_ Gavin Cutler

4. Guinness - Evolution - AMV BBDO

Ad Agency: ABBOTT MEAD VICKERS.BBDO, London, UNITED KINGDOM

Executive Creative Director_ Johnnie Burn (wave)/Peter Raeburn (soundtree)
Creative Director_ Paul Brazier
Copywriter_ Ian Heartfield
Art Director_ Matt Doman
Agency Producer_ Yvonne Chalkley
Production Company_ KLEINMAN PRODUCTIONS, London, UNITED KINGDOM
Director_ Danny Kleinman
Producer_ Jonnie Frankel

3. Sony Bravia - Paint - Fallon

Agency_ Fallon London

Production Company_ Academy
Executive Creative Director_ Richard Flintham

Creative Director_ Juan Cabral
Art Director_ Jonathan Glazer, Juan Cabral, Richard Flintham
Copywriter_ Juan Cabral, Richard Flintham, Jonathan Glazer
Director_ Jonathan Glazer
Producer_ Simon Cooper
Agency Producer_ Nicky Barnes, Kirsty Burns
Editor_ Paul Watts

2. Smirnoff - Extraordinary Purification - JWT

Agency_ JWT
Director_ Daniel Kleinman
TV Producer_ Sarah Patterson
Creative_ Rob Spicer, Adam Griffin
Production Co_ Rattling Stick
Post Production_ Framestore
Editor_ Steve Gandolfi, Cut+Run

1. Boag’s draught - Waters of Tazmania

Agency: Publicis Mojo, Sydney

Creative Director: Micah Walker
Senior Art Director: Steve Wakelam
Senior Copywriter: Grant McAloon
Agency Producer: Jasmin Ferguson
Production Company: Revolver Films, Sydney
Director: Steve Rogers
Producer: Michael Ritchie

Creative Review article

These caught my eye whilst infront of the box this holiday. Mother London created the Schweppes idents with the help of director Tom Kuntz. There’s 10 spots altogether and feature the voices of some of Britain’s cult comedians, including Martin Freeman of The Office and Smack the Pony star Doon Mackichan. In an Inspiration Room article the idents are described as taking inspiration from classic Christmas illustrations of the 1950s, drawing on quintessentially British scenes and transposing them to a contemporary setting.


I think they’re fun, and a tad bizarre. The arm business made me sit up sharpish and study. The original brief as written on Campaign’s website was to remind consumers that Schweppes makes Christmas entertainment better. I bet they were a lot of fun to concept for & shoot.

These caught my eye whilst infront of the box this holiday. Mother London created the Schweppes idents with the help of director Tom Kuntz. There’s 10 spots altogether and feature the voices of some of Britain’s cult comedians, including Martin Freeman of The Office and Smack the Pony star Doon Mackichan. In an Inspiration Room article the idents are described as taking inspiration from classic Christmas illustrations of the 1950s, drawing on quintessentially British scenes and transposing them to a contemporary setting.


I think they’re fun, and a tad bizarre. The arm business made me sit up sharpish and study. The original brief as written on Campaign’s website was to remind consumers that Schweppes makes Christmas entertainment better. I bet they were a lot of fun to concept for & shoot.

Happy Christmas everyone.

I urge you to watch this Schweppes ad from back in 2008 if you haven’t see it before, it’s inspired. 5 Stars on Youtube where its title is Schweppes Burst slow motion balloons Ad. Enjoy.

Shame George Patterson Y&R are all in Australia. This gem came from the Melbourne offices. ECD Paul Catmur, CD Ben Coulson, AD Ben Couzens, CW Jim Ingram and agency producer Romanca Jasinski.

The agecnies website is really inspiring, never thought about how much good work is made in Australia. They seem to have an outstanding attitude and it’s no wonder the agebcy won the only Film Gold Lion in Australasia on the closing night of the Cannes International Advertising Festival with this powerful Schweppes ‘Burst’ spot.


If you’ve got time click on the link below and read up on the ad from the Inspiration Room. It’s a great article with all the info in.


the inspiration room article

And one more ad that had me reaching for a pen.

Also 5 stars on Youtube.

Agency : Ogilvy France. Directed by : PLEIX. Country of production : France. Production company : Warm and fuzzy .Post house : Digital District

Samuel Beckett (1906-89)

Mark introduced me to this snapshot of Samuel Beckett’s work and instantly I became mesmerised. Partly due to the filmic quality and art direction of the recently filmed version (below), but mostly to power of his incredible use of words. Listen back eyes closed and it becomes even more powerful. The version of play I’ve posted below was directed by Anthony Minghella and released in 2000 for the Beckett on Film project, starring Alan Rickman, Kristin Scott Thomas and Juliet Stevenson. 

Beckett was an Irish avant-garde writer, dramatist and poet. The original one-act play was written by Beckett between 1962-63. I’ll undoubtably now be looking more into the works of Beckett. 

Mother came out on top as winnner of the agency of the decade, Fallon & BBH,
my favorite agencies, were runners up. Always producing stunning work, these agecies can
truly inspire their audiences.

Have a gander at the agency showreels, I’ve also included my one of my personal TV favourites
from each agency.

Link to Mother showreel


Link to Fallon showreel

Link to BBH showreel

Mother came out on top as winnner of the agency of the decade, Fallon & BBH,
my favorite agencies, were runners up. Always producing stunning work, these agecies can
truly inspire their audiences.

Have a gander at the agency showreels, I’ve also included my one of my personal TV favourites
from each agency.

Link to Mother showreel


Link to Fallon showreel

Link to BBH showreel

I give you an interesting quote John Naish from his pioneering book Enough (2009).

Some of society’s most creative minds are attracted by high salaries and glam cachet to help the advertising and marketing industries push products at us. In earlier times, these people might have been great artists or writers. But increasingly the sheer mass of sophisticated information they churn out just leaves us bewildered.

What does anyone think?

I’ve always loved James Brown and his music but this documentary, shown on BBC4 last night, gave a whole new meaning to it. An incredible history lesson. Absolutely UNMISSABLE!! In fact I may watch it again.

You can watch it through BBC iPlayer here


Or in the meantime if you haven’t got an hour and 15 minutes to spare give some of your time to this..